Asim Al Qassim is the founder of ANFAS and the first certified perfumer in the United Arab Emirates. This young architect, passionate about art, music, and culture, combines his aesthetic sense with his passion for fragrances to create a unique brand identity:
A visionary, empathetic, and modern style that is deeply rooted in tradition and the warmth of the loving soul, giving significance to every detail. For example, the edge of the fragrance bottles is decorated with palm leaves, symbolizing the sun; in the center of the lid, a flower blooms as a sign of hospitality, presented as if on a tray. Each flacon is also adorned with an Arabic engraving.

Arabic culture is world-renowned for its hospitality and generosity. This tradition, originating in the desert, is part of every Arab home - in every village, city, and country: Feel at home!

As soon as you cross the threshold, you are surrounded by countless scents: from bakhoor to the aroma of warm coffee to the scent of history in ancient walls. Every home has its own unique aroma, and with it begins a new experience that is deeply etched in our memory. Such a memory can only be awakened by a very special scent...

This promise is given to you by 'ANFAS'.
By the way, the name 'Anfas' means 'to inhale/to immerse'.